Rooted in the majestic Wasatch mountains, our brand is born from the passion of a genuine outdoor enthusiast. Embracing the thrill of snowboarding, snowmobiling, fly fishing, hiking, camping, and mountain biking, we draw inspiration from the breathtaking beauty that surrounds us in the mountains.

In our commitment to preserve the splendor of the Wasatch, we proudly contribute 5% of our proceeds to support the Summit County Search and Rescue, dedicated to ensuring safety in these rugged terrains. Additionally, we actively participate in the conservation efforts aimed at safeguarding the Wasatch mountains and mountain towns, promoting awareness for avalanche safety, and river cleanups around the globe.